![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/UP1M-I6Z_QJu9mg9w3FBniiMQAA=/arc-anglerfish-arc2-prod-bostonglobe/public/J7GKKYHVZ4I6TOHSSNY7URDNG4.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![Leaders of the New School: Dejounte Murray and Darius Bazley headline New Balance's next generation with release of TWO WXY sneaker | Sporting News Australia Leaders of the New School: Dejounte Murray and Darius Bazley headline New Balance's next generation with release of TWO WXY sneaker | Sporting News Australia](https://library.sportingnews.com/2021-08/bazley-murray_y8u8vwevpd7p1s1cd5x4a6vyw.jpeg)
Leaders of the New School: Dejounte Murray and Darius Bazley headline New Balance's next generation with release of TWO WXY sneaker | Sporting News Australia
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/ZSFVFNHJMII6TPJ4JWVT3BMQ4Q.jpg)